Strive is hiring a Digital Marketing Specialist to help us grow into the world’s premier asset management firm for everyday citizens. In this role, you will be responsible for developing, implementing, and monitoring our digital marketing initiatives. We are looking for a data-driven individual who can help us build out targeted advertising campaigns and who has an interest in staying up to date with the latest digital trends.
If you are looking to apply your skills in a growth-driven, entrepreneurial culture and want to pursue the dream of building one of the largest asset managers in the world, this is the right opportunity for you.
Duties & Responsibilities
- Own the digital marketing funnel that will drive mass adoption of Strive funds by wealth advisors and individual investors
- Plan, develop and execute data-driven digital programs and campaigns, including online advertising, website strategy and design, mobile strategy, within budget requirements.
- Work with agencies to develop and customize digital content that is uniquely relevant to social media sites like LinkedIn, Instagram, Facebook, Twitter, TikTok, etc
- Develop distinct B2B strategies via LinkedIn to reach wealth advisors with our digital and written content to drive sales leads for Strive reps
- Amplify Strive’s voice and presence on mainstream social media platforms to make Strive into the premier financial services firm for Main Street America
- Own and maintain key KPIs, metrics, site analytics, and campaign reporting on a regular basis.
- Key KPI’s will include reach by channel, engagement by channel, and customer acquisition costs by channel
- Use attribution models to reach more of Strive’s most passionate customers and drive down customer acquisition costs
- Manage digital agency relationships, day-to-day production, and campaign budgets and schedules.
- 2+ years of experience in developing and implementing digital marketing strategies.
- A Bachelor’s Degree, or equivalent degree in Marketing, Digital Marketing, Business Administration, or relevant field.
- In depth knowledge of different digital marketing channels, marketing tools and best advertising practices.
- Hands-on experience with SEO/SEM, Google Analytics and CRM software
- Experience creating/working with vendors to create optimized digital content.
- Basic knowledge of web design and UI/UX best practices.
- ”Roll-up-your-sleeves” attitude and a team player who embraces change and thrives in a fast-paced environment.
- Ability to quickly learn industry advertising & communication compliance standards.
- Ability to collaborate with all levels of an organization.
- Willingness to work from/relocate to Columbus, OH.
- Competitive compensation package, including a generous initial equity grant
- UHC Health, Vision & Dental Insurance
- Insperity-sponsored 401K plan
- And plenty of others!
About Strive Asset Management
Strive Asset Management is a new asset manager with the mission of restoring the voices of everyday citizens in the American economy. Co-founded by Vivek Ramaswamy and Anson Frericks, Strive has attracted over $500 million in AUM in its first three months of operation.